Word used all the time by everyone
fy-fy • Noun • If used alone it expresses something forbidden, often regarding children. If a child runs inside with dirty shoes on, one can tell them 'Nei, fy!' to express annoyance or irritation, implying this is not ok to do. If used in front of another word such as faen, farao, søren, skam, or similar, it expresses disgust, loathing, contempt, or annoyance,
"Nei fy, hva har skjedd her?"
"Oh fy, what has happened here?"